At A Novel Idea we believe in shopping small, not just because we're a small business, but because there are so many talented artisans in the Philadelphia area. One way we shop small is through our dedication to promoting and selling books by local authors and small presses. Check out our featured small presses!our local connects
Welcome to A Novel Idea on Passyunk, a community-minded bookstore and event space in East Passyunk, Philadelphia.
We are Alexander Schneider and Christina Rosso-Schneider, residents of East Passyunk, book lovers, and parents of Kaylee Frye and Atticus Finch, two crazy, but lovable rescue pups. The bookstore is our first business and our first endeavor as newlyweds (we got married in New Orleans in October 2018).
The idea for A Novel Idea started as a joke. Christina, an avid reader and fiction writer, always dreamed of owning and working in a bookstore, but never thought it would become reality. In December 2017, Alexander suggested we open a bookstore in jest, and the more we thought about it, the more we realized it could be a great opportunity to do something together, blending our passions and talents, while giving our neighborhood a type of retail it’s been missing. Alexander has called East Passyunk home for 13 years, and has seen it grow as a hub for restaurants and retail. While Christina hasn’t been here nearly as long (about three years), she fell in love with the avenue on our first date, where we went for soup dumplings at Bing Bing Dim Sum.
We make up the two halves of A Novel Idea–Alexander bringing over a decade of graphic design experience to the shop, and Christina, as a writing professor and open mic host, her experience and dedication to literary events in support of Philadelphia artists.
More than anything, our goal is to cultivate community. We want you, our customers, to get to know us and hope that we can all grow together. We hope to build a bookstore that reflects the community’s interests, while also supporting it. One way we’re doing this is through our Philadelphia authors and small press sections.
We hope to create and foster a space of diversity and inclusivity, and want to help our customers fall in love with books, either for the first time or the millionth.